Plug in your monthly prospect volume, conversion rates, and ACV. See projected meetings, pipeline, and revenue. Defaults from 1,000+ closed:in campaigns. All math is client-side, no data leaves your browser until you choose to save.
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This is a funnel calculator. Each stage multiplies. The defaults come from closed:in's funnel math benchmarks, which we extract from running 1,000+ campaigns across SaaS, recruitment, e-commerce, agencies and PE.
If your reality differs, just adjust the sliders. If you do not know yet, use the defaults: they reflect what we typically deliver in month 2-3 of a client engagement.
| Stage | closed:in default | Industry range we see |
|---|---|---|
| Reply rate | 2.5-3.5% | 0.8% (poor list) to 15% (boutique ICP) |
| Positive reply share | 33% | 20% (loose ICP) to 60% (tight ICP) |
| Book rate (positive to meeting) | 50-70% | 30% (cold follow-up gaps) to 80% (instant scheduling) |
| Show-up rate | 75-80% | 60% (consumer-adjacent) to 90% (executives, reminders) |
| SQO (meeting to qualified opp) | 90-95% | 75% (broad ICP) to 95% (signal-led list) |
| Close rate | 10-20% | 5% (long enterprise) to 30% (smaller deals, urgent pain) |
Note: the calculator assumes month-2 steady state, not month-1 (during which deliverability warmup and copy iteration usually cut output by 30-50%).
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