How to use these strings
Each boolean below is structured for Apollo's "Job titles" or "Keywords" filter. Paste the string into the matching filter, then layer firmographic filters on top (employee count, country, technologies). Don't use all signals at once or your list collapses to 5 companies.
Rule of thumb: start broad with the boolean, then narrow with 2-3 firmographic filters. Aim for 500-2000 companies per campaign.
B2B SaaS targeting
SaaS founders + technical co-founders
("founder" OR "co-founder" OR "ceo" OR "cto") NOT ("intern" OR "junior" OR "former" OR "ex-")
VP Sales at SaaS (mid-market)
("vp of sales" OR "head of sales" OR "vp sales" OR "chief revenue officer" OR "cro") NOT ("former" OR "ex-" OR "open to work")
RevOps leaders
("revops" OR "revenue operations" OR "sales operations" OR "head of operations") AND ("director" OR "vp" OR "head" OR "lead" OR "manager")
Agencies and creative
Agency founders (excluding big networks)
("agency owner" OR "founder" OR "managing director") NOT ("wpp" OR "publicis" OR "omnicom" OR "ipg" OR "havas")
Recruitment and PE
PE-focused recruiters
("recruiter" OR "executive search" OR "search consultant") AND ("private equity" OR "pe-backed" OR "buyout")
PE deal team and operators
("private equity associate" OR "vice president" OR "principal" OR "partner") AND ("private equity" OR "buyout fund")
E-commerce and DTC
E-commerce founders (Shopify/Magento ecosystem)
("founder" OR "co-founder" OR "owner") AND ("ecommerce" OR "e-commerce" OR "dtc" OR "direct-to-consumer" OR "online store")
Hospitality SaaS targets (Jamezz ICP)
Restaurant owners + operations
("restaurant owner" OR "restaurant operator" OR "f&b director" OR "operations manager") AND ("restaurant" OR "hospitality" OR "f&b")
Fintech
Fintech compliance and risk leaders
("head of compliance" OR "chief compliance officer" OR "head of risk" OR "kyc lead") AND ("fintech" OR "payments" OR "banking")
IT Services and MSPs
MSP and IT services owners (mid-market)
("managing director" OR "founder" OR "owner" OR "ceo") AND ("msp" OR "managed services" OR "it services" OR "it support")
The other 40+ strings cover: enterprise SaaS, B2B media, recruitment niches by sector, sustainability tech, manufacturing buyers, and four "anti-pattern" exclusion strings to remove low-quality results from any search.